Boycott Belkin

Sometimes you just have to wonder what the hell they were thinking. Belkin has put in a “feature” in the latest revs of their router firmware that will redirect a valid http request (i.e., you going to any website) to an ad on Belkin’s site for a Parental Control service.

Except it’s not an ad, according to Belkin. It’s an “opportunity” for the less tech-savvy users who might not otherwise know about the service. It only looks like an ad because it’s easy to use. Let’s all take a quiet moment to reflect on the state of mind that could lead to that statement.

I don’t currently own any Belkin products, and after this debacle I never will.

Note to all companies selling networking products: Never ever redirect my traffic. This kind of behavior falls squarely in the Evil category.

Music: You’re Pretty Good Looking (For A Girl) by The White Stripes

Posted Saturday, 08 November, 2003 by Nic Lindh

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