Online music stores are hot, hot, hot! Therefore, everybody and their brother has to get in on the action. According to MediaGuardian Coca-Cola is crowding on to the bandwagon:“We’re delighted to bring downloadable music to more people and we are working in close partnership with the music industry to do so. Consumers have told us that downloading music is confusing and complicated and what they want is an easy, simple to use downloadable service from a trusted brand,” said the company’s marketing director, Julia Goldin.Yes, absolutely! When I think about downloading tunage, I think about Coca-Cola!
To make it more interesting, Coca-Cola obviously doesn’t have the expertise in-house to create something like this, soCoca-Cola will launch the service in association with OD2, the digital download company founded by singer Peter Gabriel, which already provides the technology for BT’s Dotmusic, HMV, Ministry of Sound, Freeserve and MSN.Good for OD2 that they’re getting plenty of customers. This whole exercise is apparently nothing more or less than a marketing ploy: Coca-Cola gets their name and brand in front of more people, who go to the site to download exactly the same stuff they could download from any of the other sites powered by OD2.
Now the thing is, how many music stores can the market legitimately support? If this market has the same dynamic as other markets, there will be a couple of big players, then a small amount of bit players catering to special markets. I can see iTunes Music Store, Napster, perhaps somebody else, then stores that niche heavily: Bob’s House of Ska and Punk, Jimbo’s House of Country, etc.
Treating a music store as a marketing ploy will hopefully bring the wrath of the market down on schemes like Coca-Cola’s.
Music: “Mad Man” by The Hives
Posted Monday, 08 December, 2003 by Nic Lindh
Another book roundup, including some stellar athletes and soldiers, what might be the most jaded, soul-weary protagonist ever, and some grimdark fantasy.
The Internet is getting creepy, and Nic is breaking out his tinfoil hat after newspaper paywalls push him over the edge.
Nic is tired of tech sites obsessing over Apple’s financials and business strategy. So very tired.
Nic reads a book about the processed food industry and is incensed.
Computers are complicated. This brings out the irrational in people.
Nic proposes the loan word Rechthaberei be incorporated into American English.
The Core Dump is back! Books were read during the hiatus. Includes The Coldest Winter, Oh, Myyy!, Tough Sh*t, The Revolution Was Televised, The Rook, Mr. Penumbra’s 24 Hour Bookstore, Gun Machine, Fortress Frontier, Standing in Another Man’s Grave, and The Memory of Light.
This site will return in February.
From a true patriot to a world-weary detective, a dead god, and a civilization about to sublime from the galaxy, this book roundup spans the gamut. Includes Where Men Win Glory, Wild, Inside the Box, The Black Box, Three Parts Dead, Red Country, and The Hydrogen Sonata.
Springsteen gives a concert in Phoenix. It’s fantastic.