According to Think Secret, Apple’s updating their dealer requirements for resellers. According to reports from a web cast on Monday, dealers, among other things, must now have an ‘attach rate’ of 60 percent on the Apple Protection Plan, aka APP, aka Apple Pure Profit. APP is Apple’s extended warranty scheme, adding two years to the product warranty, plus free phone support for the life of the extended warranty.
Dealers are up in arms over this for two primary reasons: 1) 60 percent attach means that for every ten machines you sell, six of them have to go out the door with APP; unfortunately, APP can be a hard sell, as some people don’t appreciate spending an extra, say, $349 on the purchase of a $1,599 PowerBook–especially since APP can be added on later through a phone call up to one year after purchase.
Reason 2) is the big one, though. In order for a customer to get APP, the sale has to be registered with Apple, meaning Apple has the customer’s name, email, and phone number. Apple has promised to not use this information to take business away from the dealer, through, oh, say, calling them up and telling them to visit their local Apple Store. According to one dealer who wished to be anonymous:
“One dealer shared with us email forwarded to him by a long-time customer who after just 90 days of signing an AppleCare warranty was contacted by Apple about a ‘special discount offer’ if he bought peripherals from the Apple Store – just miles from the Specialist dealer he originally did business with.”
Of course, anonymous whining from dealers has to be taken with a grain of salt, but it’s still disturbing that this sort of behavior from Apple may be going on, since it’s exceptionally short sighted of Apple to cannibalize their existing sales channel. Sure, the Apple Stores are all nice and Kubrickian, but they don’t provide specialized sales support for vertical markets, and that’s not their purpose.
Posted Tuesday, 04 November, 2003 by Nic Lindh
All Nic wants for WWDC is sync that actually works
Another book roundup, including some stellar athletes and soldiers, what might be the most jaded, soul-weary protagonist ever, and some grimdark fantasy.
The Internet is getting creepy, and Nic is breaking out his tinfoil hat after newspaper paywalls push him over the edge.
Nic is tired of tech sites obsessing over Apple’s financials and business strategy. So very tired.
Nic reads a book about the processed food industry and is incensed.
Computers are complicated. This brings out the irrational in people.
Nic proposes the loan word Rechthaberei be incorporated into American English.
The Core Dump is back! Books were read during the hiatus. Includes The Coldest Winter, Oh, Myyy!, Tough Sh*t, The Revolution Was Televised, The Rook, Mr. Penumbra’s 24 Hour Bookstore, Gun Machine, Fortress Frontier, Standing in Another Man’s Grave, and The Memory of Light.
This site will return in February.
From a true patriot to a world-weary detective, a dead god, and a civilization about to sublime from the galaxy, this book roundup spans the gamut. Includes Where Men Win Glory, Wild, Inside the Box, The Black Box, Three Parts Dead, Red Country, and The Hydrogen Sonata.