Things have got to be a bit weird in Cupertino these days, what with Apple separating its focus into two directions.
On the one hand the company is creating software for the Digital Life market segment with iTunes, iPhoto, iMovie, etc., which means an ease-of-use, grandma-can-use-it message, and hip and groovy ads with phunky tunage for the kids. The retail stores are the flagships of this effort, with a friendly atmosphere and long-suffering peons patiently explaining to the unwashed masses for the umpteenth time how to burn a CD in iTunes.
And on the other hand, the company is inching into enterprise space with Xserve, Xraid, and the delectable-looking Xgrid. This effort requires a different attitude and a completely different marketing message. There are good reasons why there are no Xserves to be found in Apple’s physical stores. And also good reasons why Apple went through the trouble of getting the Xraids certified by everybody and God.
It’ll be very interesting to see how this plays out, and if Jobs, who excels at selling to the creative markets, will allow his new sales people from Oracle to work their enterprise magic.
Posted Wednesday, 07 January, 2004 by Nic Lindh
All Nic wants for WWDC is sync that actually works
Another book roundup, including some stellar athletes and soldiers, what might be the most jaded, soul-weary protagonist ever, and some grimdark fantasy.
The Internet is getting creepy, and Nic is breaking out his tinfoil hat after newspaper paywalls push him over the edge.
Nic is tired of tech sites obsessing over Apple’s financials and business strategy. So very tired.
Nic reads a book about the processed food industry and is incensed.
Computers are complicated. This brings out the irrational in people.
Nic proposes the loan word Rechthaberei be incorporated into American English.
The Core Dump is back! Books were read during the hiatus. Includes The Coldest Winter, Oh, Myyy!, Tough Sh*t, The Revolution Was Televised, The Rook, Mr. Penumbra’s 24 Hour Bookstore, Gun Machine, Fortress Frontier, Standing in Another Man’s Grave, and The Memory of Light.
This site will return in February.
From a true patriot to a world-weary detective, a dead god, and a civilization about to sublime from the galaxy, this book roundup spans the gamut. Includes Where Men Win Glory, Wild, Inside the Box, The Black Box, Three Parts Dead, Red Country, and The Hydrogen Sonata.