A new name for syndication

Jason Kottke has an interesting post on why we should stop calling RSS feeds syndication, since syndication strictly speaking means that content goes from one mass media outlet to another before landing on the audience’s doorstep. This is very true.

Guess it’s time for marketing-savvy people to use the ole noggin’ and come up with something catchy. The one rule that must be followed: No more acronyms.

Since it looks like RSS is heating up in 2004, it’s time for a term that sounds hip and technical but at the same time has a warm and cuddly feel.

And better hurry before Microsoft releases Feed or Apple releases iChannel.

Thinking thinking thinking.