The Core Dump

A strong conviction that something must be done is the parent of many bad measures

[By Nic Lindh on Wednesday, 22 February 2006]

Olympic money

One thing that’s constantly boggling my mind here in my Winter Olympics Coma is the amount of money Chevy, Budweiser, and Visa must be spending on advertising.

Seriously, those companies are engaged in the most massive advertising saturation bombing I’ve ever seen.

Sorry, Chevy, never buying one of your vehicles again—I’d like to go through the rest of my life without once again knowing my mechanic’s phone number by heart.

Sorry, Budweiser, your beer is repellent.

Sorry, Visa, already a customer.

How do you calculate return on investment on these sorts of things, anyway?

Soundtrack: Olympics on TV

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