The Core Dump

The Core Dump is the personal blog of Nic Lindh, a Swedish-American pixel-pusher living in Phoenix, Arizona.

By Nic Lindh on Wednesday, 22 February 2006

Olympic money

One thing that’s constantly boggling my mind here in my Winter Olympics Coma is the amount of money Chevy, Budweiser, and Visa must be spending on advertising.

Seriously, those companies are engaged in the most massive advertising saturation bombing I’ve ever seen.

Sorry, Chevy, never buying one of your vehicles again—I’d like to go through the rest of my life without once again knowing my mechanic’s phone number by heart.

Sorry, Budweiser, your beer is repellent.

Sorry, Visa, already a customer.

How do you calculate return on investment on these sorts of things, anyway?

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