Turns out I’m a terrible Apple precog and despite my convictions that the hype must mean something grander was afoot, the products Apple announced at its Sept. 9 event were straight out of what the rumor mill had skried: New iPhones, a grab bag of smaller announcements, and of course the WATCH.
The phones make sense. Bigger, faster, stronger, etc.
But I have a hard time with the WATCH. It’s just what you would expect if Apple were to enter the smartwatch market: A much nicer version of what’s already out there, poised to occupy the high end of the market.
I had assumed they would aim higher than that, and I don’t get how large the market Apple is going for is. For a company that habitually sells umpteen millions of things, it seems very niche. For example, according to Apple there are more than 200 million iPhone 5 and up in the world. That’s the kind of market Apple has.
And no, this isn’t a “random nerd on the Internet knows better than Apple” post; it’s a “random nerd on the Internet doesn’t understand what Apple is doing” post.
Apple’s leadership know their business. It would be arrogant beyond belief to assume they don’t. Which means they know something I don’t. Because I can’t see the smartwatch market being large enough to bet the company on.
A smartwatch is a consumer electronics product, one you discard for the next, better, version after a few years, while fancy watches (or, “haute horlogerie,” which apparently are two real words used by English-speaking humans) are things you purchase and hope to pass on to your children at some point.
I can’t see the overlap there.
And the next time you’re at a high school or university campus, look at people’s wrists: these days they’re even devoid of yellow Live Strong armbands. It seems like a high bar to set for yourself that you’re going to get the masses to spend $350 and more on an iPhone-only accessory that requires you to pick up new habits.
At this point I can only assume Apple knows things I don’t, and it will be very interesting to watch this play out.
As to myself, I’m already a Pebble nerd, so of course I’m buying an WATCH the second I can punch my credit card into a Web form for it. But I’m not so sure about the rest of the world.
The Internet tells Nic to install Ubiquiti gear in his house, so he does, and now he has thoughts.
Nic reports his experiences so far with voice computing from Amazon and Google and is a bit mystified at the reaction to Apple’s HomePod.
After a few weeks of using iPhone X I’m ready to join the congratulatory choir.
Nic is interested in smart homes. His contractor let him know how the wealthy are already using them.
Apple’s neglect of the pro market is causing a lot of gnashing of teeth in Apple-nerd circles, but it’s true to Apple’s vision.
There is unrest in the Mac community about Apple’s commitment to the platform. Some are turning their eyes to building a Hackintosh to get the kind of computer Apple doesn’t provide. Here’s what it’s like to run a Hackintosh.
Car nerds are dealing with some cognitive dissonance as car technology changes.
The Oasis is Amazon’s best e-ink reader to date, but it’s not good enough for the price.
Nic buys an Amazon Echo and is indubitably happy with the fantasy star ship in his head.
The problem isn’t ads. The problem is being stalked like an animal across the internet.
The DS416j is a nice NAS for light home use. Just don’t expect raw power.
The Core Dump is moving to GitHub Pages. This is a good thing, most likely.
Thoughts on Apple Watch after half a year of daily usage.
Predictably, the Paris attacks brought the anti-encryption crowd back out of the woodwork. They're at best being willfully disingenuous.
Things to consider when planning to build a site on a compressed time table.
Nic provides some basic not-too-paranoid tips for securing your digital life.
Installing Jekyll on an EC2 Amazon Linux AMI is easy. Here are the steps.
After wearing the watch for over a month, Nic has thoughts on its future. Spoiler: Depends on how you define success.
Turns out “it's just a big iPhone” is a stroke of genius.
Some technical terms still confuse people who should know better, like journalists.
How to host a static site on Amazon S3 with an apex domain without using Amazon’s Route 53.
People fear change, so new technology is used as as a faster version of the old. This makes technologists sad.
Nic loves his Pebble and looks forward to the Apple Watch, but realizes he’s in the minority.
Nic loves books, but he loves their content more.
Nic is worried about the fragile state of our technology and thinks you should be as well.
Nic tries to understand the WATCH. It doesn't go well.
Nic thinks home integration could be Apple’s next major category. Read on to find out why.
Nic is frustrated with his Kindle and would love to see Apple make an e-ink reader.
The iPhone was announced Jan. 9, 2007. It now occupies a huge chunk of Nic’s life.
Nic is very impressed with the speed of the iPhone 5S and iPad Air.
Nic buys a Nexus 7 to test the Android waters.
Nic outlines some of the risks of ceding comments on news stories to Facebook.
Nic is bemused by the sturm und drang surrounding the iOS-ification of Mac OS X.
Web publishing used to require heavy-duty nerditry, but no longer.
Nic is creating an e-book. He shares what he’s learned so far.