The Core Dump

The Core Dump is the personal blog of Nic Lindh, a Swedish-American pixel-pusher living in Phoenix, Arizona.

By Nic Lindh on Monday, 08 September 2014

Apple might enter the home integration field

Nic thinks home integration could be Apple’s next major category. Read on to find out why.

[Post-keynote update] Well, I’m certainly no Nostradamus. Sigh. And effing U2 to rub salt in the wound. [/Update]

As usual this time of the year, the nerdosphere is all-aflutter with predictions about tomorrow’s big Apple event, with the most common speculation being two new, larger, iPhones and the long-awaited and mysterious wearable device.

(As an aside here, kudos to Apple for their Kremlin-level security—apart from the predictable iPhone parts from the supply chain, nobody has anything concrete…)

But take a step back and think about Apple’s core competency: Find a technology that’s out there and has the potential to become huge but is mired in neckbeardery.

The first home computers—huge potential, but required soldering; the first PCs—huge potential, but required mastery of command-line arcana to accomplish anything useful; MP3-players—huge potential, but required headache-inducing amounts of technical jiggery-pokery to get your songs actually on to the devices; smartphones—huge potential, but required endless patience and button-mashing to accomplish magical things like syncing your contacts.

There’s a massive market out there ripe for exactly this kind of swooping in and making the technology useful and attractive to normal people: Home automation. The technology is out there, it’s just hidden in needless complications and über-nerd-think. Make it usable by—and attractive to—normal humans, and there’s billions of dollars to make as well as the opportunity to improve peoples’ lives.

Plus, think about it: Apple built a house by the conference center. Hmmm? Might that be useful to show off their home integration technology?

Or, I could end up looking like an idiot tomorrow…

You have thoughts? Comments? Salutations? Send me an email!

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